Packaging Design for Health & Wellness Supplements
“Don’t judge a book by its cover” may be applicable in a metaphorical sense but when it comes to products, consumers definitely do judge by first impressions. This is amplified especially when it comes to health products like food and CBD supplements. At a supermarket or dispensary, the first thing your consumers will see is your packaging. Before they even read the nutrient chart, they’ve already made their assumptions on first glance and they’ve already made the decision whether or not to pick it up in the first place.
Aside from consumer impressions, here are reasons why product label designing is important for your health and wellness supplements.
It helps you stand out against your competitors
Health supplements have risen in popularity with more and more people being more conscious of their health, especially during the pandemic. This brought on a new wave of health and food supplements in the market. With many new brands in the market, your brand label design has to be eye-catching and precisely designed with your target audience in mind.
If your health supplement is targeted to the older population, make sure its label is easy to read and the packaging is designed to require little to no force to open. On the other hand, if it’s for athletic or gym athletes, your design must speak and align with their lifestyle – bold colors and fonts are a great option.
It’s required to comply with FDA policies
A great packaging design company doesn’t just follow a brand’s goals or its consumer preferences, it also makes sure that it complies with FDA policies. A great branding is nothing if the packaging is denied circulation due to its failure to comply.
Some of the required information needed for health and food supplements are:
- Statement of identity, or name of the product
- Net quantity of contents, or amount of product
- Nutrition Facts Label
- Ingredient Statement
- Allergen Declaration
- Name and address of the manufacturer, packer, or distributor
This protects both the consumer and the business by actively providing the product’s content and nutritional value.
It provides physical protection and prevents loss.
As much as a package branding company emphasizes design for aesthetic and consumer impression, it also must retain the original use of packaging and label – to provide physical or barrier protection for your food and health supplements.
A product’s packaging must be strong enough to protect the products from breakage during transportation, maintain its freshness and effectiveness against changes in temperature, humidity, and light, and repel an infestation from bugs or micro-organisms and contamination from chemicals.
Packaging design firms must design packaging that will prevent tampering and improve the product’s shelf life, thus keeping consumers safe.
In summary, product label designing and package designing are important for health and food supplements. Not just because it helps the brands reach more consumers and therefore increase their sales, but also because good packaging allows them to safely deliver their products to the masses – whether by informing them via the label design or making sure the products arrive untampered and sealed to the nearest supermarket.
Brief:
- Health supplements
- Food supplements
- CBD Supplements
- FDA compliant designs, labeling, bottling, copywriting **(very in demand)
We can talk about how hard it is to have some FDA-compliant label designs and packaging. The FDA is super strict on where and what is on supplements/food/beverage labels. We have excellent understanding of those challenges and a wealth of experience designing those assets.
We can also talk about how important striking and audience-focused packaging and labels is. The label/packaging is what usually sells the products. It attracts the consumers. It’s really the foot forward when trying to market your product.
Here is an agency that goes over Health & Wellness for example: https://www.clearbrand.co.uk/healthcare-design-agency/
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