Branding and Technology
We’ve come a long way from 1981, when the personal computer was first unveiled by IBM. When the internet was launched in 1983, the rest became history — quite literally, because anything before that seemed ancient and inefficient.
It might be surprising to note, but we’ve been ordering Alexa around to play songs by Justin Bieber and open the lights in our living room for seven years now. There’s also a chatty creature that lives in our iPhones that can set our alarms and remind us to drop by the grocery store on the way home from work, and we fondly summon it by calling out “hey Siri.”
When we were forcefully thrust into worldwide isolation following the outbreak of COVID-19, we witnessed widespread adoption of remote work and, consequently, increased dependence on modern devices and internet connectivity. Needless to say, our lives have changed drastically in the last four decades, but more particularly in the last two years, and it wasn’t just because of the pandemic.
Gone were the days when seemingly impossible innovations were dreams achievable only in the far future; that future is now, and the field of technology has never been this fast-paced and competitive. It poses a hard question that every tech company must face: how do we keep up?
“The answer is to put your tech company out there through brand design, and we’ve done it before.”
How Can Brand Design Put Your Tech Business On The Map?
The challenge that tech companies face is the very diverse market that your messaging must cater to. For instance, the decision on whether a potential client adopts your technology is not lodged in one person only — rather, the CEO, COO, CFO and CMO must acquiesce with the CTO.
It’s not enough that you have a good product; your market must know it, too. Before they could consider you, they first have to be aware of your existence first. In this case, an effective go-to-market strategy would involve “talking” to all five chief executives and addressing their primary concerns. You will likely have to answer these questions:
CTO: Can your product or service effectively address an issue we have been experiencing, or can it make our process better? How?
CMO: Will our affiliation with your company be beneficial for us?
CFO: How high and fast is our return on investment?
COO: How long many people are required to operate your product or service, and how long will it take to train them?
CEO: How can your product or service improve our overall corporate strategy?
Highly technical descriptions won’t cut it either; remember, you’re mostly communicating with people who wouldn’t appreciate how many gigabytes faster they can access their assets; they’ll only truly understand when you say it will take them a minute instead of an hour, thereby increasing their daily productivity.
Your customers care about what value you will create for them.
By combining our brand design expertise and a firm grasp on the ever-changing trends in this modern age, Onset Studio crafts your brand identity design targeted to engage your market on a level that matters to them. Gone are the glory days of catchphrases and motherhood statements. We provide professional branding services in Washington that set you apart from your competitors and leave an unforgettable impression on your audience that will keep them coming back for more.
We also specialize in Salesforce Cloud Consulting projects, going beyond software and prioritizing the human element in highly complex processes. Onset Studio is equipped to handle your end-to-end design needs, from website development and maintenance services, search engine optimization, branding and social media brand management.
You’re one message away from making your clients remember and never forget you. Don’t wait! Contact us today.
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